Digital marketing refers to promoting products or services through digital channels such as search engines, social media, email, websites, and mobile apps. It helps businesses reach and engage with their target audience online.

Digital marketing allows businesses to connect with a broader audience, increase brand awareness, generate leads, and drive sales at a lower cost compared to traditional marketing. It also provides measurable results and real-time insights.

The main types include:

• Search Engine Optimization (SEO)

• Social Media Marketing (SMM)

• Pay-Per-Click Advertising (PPC)

• Content Marketing

• Email Marketing

• Affiliate Marketing

• Influencer Marketing

It depends on the strategy and goals. SEO can take 3–6 months to show results, while paid ads and social media campaigns can drive immediate traffic and leads. Consistency and optimization are key.

SEO (Search Engine Optimization) focuses on getting organic (free) traffic from search engines through optimized content and website structure.
PPC (Pay-Per-Click) involves paid ads where you pay for each click to your site. Both can work together for the best results.